An then make a donation in favor of the fight against amyotrophic lateral sclerosis (ALS). The participant had to nominate three other people to answer the challenge, and so on. At the national level, it is the French humorist Rémi Gaillard who knew how to use the functionalities of Facebook to convey a strong message of solidarity. He locked himself in a cage at the Montpellier SPA, and broadcast live on the network the four days of ordeal he spent there. He wished by this action to denounce what the abandoned animals undergo.
Which although the SPA does its best, are more and more numerous to have to be taken care of. Thanks to her involvement, hundreds of fax list animals have been adopted, and some 200,000 euros have been raised to help the SPA. Analyze the impact of your campaigns to better optimize them Analyzing the return of your campaigns is just as essential as launching them: a tool like Google Analytics makes it possible to measure the impact of each campaign, but also to gather information on donors, their giving habits and their way of life.
Thus, it will be possible to offer targeted campaigns according to profiles, offering a personalized and relevant message. To further optimize the impact of your campaigns, it may also be wise to use AB Testing : comparing the results of two campaigns targeting the same type of profile makes it possible to better understand donors' expectations, and optimize the creation of future publications. ab-testing-visual The campaign with the best performance with its target audience will be the one that will be broadcast widely.