This is beneficial for both parties and therefore also increases the chance of publication or a relationship with journalists. 6. Add multimedia In addition to a creative and relevant press release, it is also necessary to share supporting Whatsapp Number List multimedia with journalists. This greatly increases the chance of publication. More than 82 percent of journalists indicate that they would like to receive an image with a press release. There are also other forms of multimedia that you can send along. Maybe you recently made a social media post that ties in well with your press release, or do you have supporting infographics ?
This also contributes to a higher chance of publication. Sometimes the infographic is even the trigger for a publication, as was the case with Order Cham. In the image below, the startup shares a lot of knowledge about ordering Whatsapp Number List behavior on Black Friday. Example of an infographic as multimedia with your press release for journalists. 7. Give Them What They Want A relationship works best when you give each other what you want. You want a publication in the media, but what does the journalist want? Unfortunately, you can't read minds, so we researched what journalists prefer to receive.
That is: 78 percent indicate that press releases have the highest news value for them. 68 percent indicate that they want to receive research reports such as trends, developments and data from the market. percent of journalists like to be invited to (press) events. 43 percent indicate that they want to receive ideas for storytelling, especially an interview. Do these tips help you on your way? Or are you missing any good tips for getting started with PR? Let me know in the commentsAs a proofreader you come across the most diverse issues when it comes to the spelling of a certain word. On a daily basis I am busy with the linguistic correction of books and theses.