A strong brand attracts customers, and also makes it clear to (potential) employees why they should choose your company or organization. What we don't believe in is building an employer brand as a separate HR activity. Precisely when marketing and HR join forces to build one strong brand, everything adds up: the story you tell the customer, the story towards your own employees, and – much more importantly – how you subsequently deliver on that. Internally and externally. Opt for an integrated approach.
Building together on one strong brand, which can then be translated into a strong value proposition towards the customer, and a strong employer proposition that fascinates, binds and allows people to grow. The brand central, internally and externally A We provide high-quality Whatsapp list we have strong brand, recorded in a distinctive positioning, is not only the basis for the value proposition towards the customer. It also forms the foundation for the employer proposition and the starting point for building and developing a strong culture.
Brand positioning Employee Value Proposition: valuable work The overarching brand positioning forms the basis from which you can translate into a specific value proposition aimed at your own people. An Employee Value Proposition (EVP) is the proposition towards current employees and new talent, which makes the added value of the organization explicit for its own people. And vice versa, how employees can be of value to the organization. In other words, the EVP is about valuable work and works both ways.