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Benchmarking is a deep strategic analysis of the best practices carried out by companies in the same segment as yours. Benchmarking comes from Clipping Path Service the English word "benchmark", which means "reference", and it is an essential management tool for the improvement of processes, products and services. The digital transformation and the massive emergence of startups has made the race for the attention of potential customers increasingly complex for companies. In a highly competitive scenario, those who fail to update and improve their business solutions risk falling into oblivion and losing relevance in the market. From this need for constant development comes the process of benchmarking , which consists of analyzing the mistakes and successes of other companies in the same segment to extract ideas applicable to the reality of a given organization. In this article you will learn about this concept in detail, how to benchmark it and why you should not leave it aside in your company. Join us! What is benchmarking? What is the importance of benchmarking? What objectives does benchmarking have? What types of benchmarking exist? How to benchmark? 3 tools for digital benchmarking What examples of benchmarking exist? Conclution What is benchmarking? In English, benchmark means "reference point", and benchmarking means "comparative evaluation". In other words, benchmarking consists of evaluating and analyzing the processes, products, services and/or other aspects of other companies or areas to compare them and take them as a point of reference for your future strategies.